Launch Italy: A bridge between global vision and local growth

Launch is a leading international group in automotive electronic diagnostics and the production of professional workshop equipment. Founded in China (Launch Tech Co. Ltd) and currently listed on the Shanghai stock exchange, the company has established itself globally with its X-431 range, which has become a benchmark for quality, innovation and affordability in the world of vehicle diagnostics.


Over the years, Launch has developed a strong international network, creating Launch Europe GmbH in Germany and, later opening the group’s Italian branch, Launch Italy.


Today, Launch Italy has three strategic locations in Italy: Casalecchio di Reno (BO), Foligno (PG) and Salzano (VE), offering everything from diagnostic tools to wheel aligners, lifts, maintenance, air conditioning and much more. To support its internal development, the company founded the Skills Academy, a training hub geared towards teaching technical, operational and relational skills.


The objective is clear: to combine the group’s global vision with a structured local presence, built through solid people, skills and processes

Case study – Working with BGF Group

From the early stages of its development in Italy, Launch Italy chose BGF Group as its partner to manage and grow its human resources.


In a context of expansion and internalisation, the company needed specialised support to better face the Italian market, not only from a regulatory perspective, but also to build a cohesive, motivated team aligned with the brand’s international culture.


BGF Group supported Launch Italy through an integrated consultancy model:

• Ongoing labour law advice to ensure full regulatory compliance, including for relocations to China and non-European countries
• Strategic HR support at every stage of development: internal organisation, onboarding processes, defining company policies, welfare and workplace safety
• Personnel search and selection, with a focus on technical, operational and managerial profiles
• Collaboration in designing and promoting the Skills Academy as a training hub dedicated to technical and relational development
• Targeted workplace safety training to ensure compliant environments and practices
• Daily operational assistance in personnel management, to support the company at every stage of its growth

BGF’s intervention helped structure Launch Italy as an autonomous, growing company able to attract and retain talent, while remaining consistent with the Chinese parent company’s vision and procedures.

Results and benefits

Collaboration with BGF Group produced tangible benefits:

• Expansion of the Italian team: constant growth since 2022 has led to the creation of a staff of 26 employees in a diverse and highly specialised team
• Full regulatory compliance at every stage, from selection to contract management
• More efficient, integrated and replicable HR processes in all Italian locations
• Greater attractiveness to specialised talents
• Initiation and consolidation supporting continuous training
• A more autonomous, structured and scalable national presence, thanks also to support in internalisation initiatives

What does Launch Italy have to say about us?

A SHARED SUCCESS: SYNERGY BETWEEN LAUNCH ITALY AND BGF GROUP

“Our collaboration with BGF Group was born with the intention of investing in our most valuable asset: people. With their targeted support, we are building a stronger corporate future, where innovation and growth are driven by developing talent.
For us at Launch Italy,BGF Group proved to be a strategic partner able to fully understand dynamics and objectives, turning challenges into opportunities.


The working environment was improved through specific initiatives that promoted employee satisfaction, trust and inclusion. These efforts generated a virtuous circle that strengthened the sense of belonging and commitment to the company’s goals.
As a result, our company has seen a tangible increase in productivity, proving that investing in employee well-being brings tangible results.


BGF Group has shown us that investing in people is the smartest choice for companies like Launch Italy that aim for success that is consolidated over time.”